For 100 years, Boscov's has been the largest family-owned department store in the U.S. We offer our customers the Best Brands, the Best Prices and Incredible Service year-round. Discover our amazing merchandise from our top brands like Adidas, Clinique, Calvin Klein, Skechers, Kenneth Cole, Cuisinart and much more! Enjoy visiting Boscov's at Fairgrounds Square Mall (Reading, Pa) that offers specialty departments such as Wedding & Gift Registry, Catering, Boscov's Optical, Boscov’s Greenery Restaurant, Hair Salon, Wishes Entertaining and Design Concepts and Boscov's Hearing Aid Center. Along with our special services, Boscov's gives back to our local communities by holding monthly events to give our customers the opportunity to support local charities in their area. To get involved or start shopping in-store, our Fairgrounds location is a short distance from Kutztown, Fleetwood and Allentown. Visit us today and enjoy shopping the latest trends and styles!