Intimissimi Uomo is the most recent endeavour from the Calzedonia Group: a new brand of underwear, knitwear, easywear, socks and swimwear created just for men. Synonymous with style, quality and comfort, Intimissimi Uomo is distinguished by a wide range of products, materials, prints and colors, always in-line with current trends and for every needs. In rapid expansion, today Intimissimi Uomo has 195 stores in Italy and abroad (in Spain, Portugal, Greece, Russia, Lithuania, Poland, Hungary with new openings currently scheduled). Thanks to e-commerce, the brand's collections can be purchased in 24 countries. Intimissimi Uomo is always looking for new challenges, developing multimedia communication campaigns and continuous PR marketing activities to strengthen its identity. Season after season, the Brand has selected the most popular faces of the moment to attract new customers and diversify its target audience. Since 2019, Intimissimi Uomo is an official sponsor of the Giro d’Italia. With the two brands sharing values such as Italian-ness, passion and innovation the sponsorship led, for the first time in the history of the bicycle race, to a sponsor's garment being worn underneath the pink jersey.